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Creative agency mentality needs less fraternity and more flavour

Creative agency mentality needs less fraternity and more flavour

09 February 2018

西藏快3-首页This isn’t another thought piece about creativity.

Nor is it about bravado, independence, data analytics or 2018’s latest buzzwords.

西藏快3-首页It’s simply about the agency’s mentality.

西藏快3-首页I don’t have the luxury of running the biggest creative and production department in town.

But here, we believe that the size of our mentality is more important than the actual size of the team.

Apart from local talents, our seats are filled with folks from South Africa, Germany, China, Brazil, India, Philippines, Indonesia, Malaysia, Myanmar, and even a Vietnamese writer who hails from Ukraine.

Some might argue with a pitchfork that we’ve got to champion our own.

Well, I’m Singaporean. And I don’t need any protection.

What I need is the recent cool weather to return.

But I digress.

So why does having a motley creative crew even matter?

Mentality.

西藏快3-首页Minds that are open to anyone are open to anything.

I have learnt so much from the colourful characters surrounding me.

西藏快3-首页Singapore is a tiny country and the local advertising fraternity can be painfully small with the same few cats playing the same musical chair.

Imagine having a creative department that has everyone cut from the same cloth, sharing the same borrowed interests, sitting in the same room, and trying to make a difference.

西藏快3-首页That’s mental.

And the world’s already crazy enough.

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