西藏快3-首页

Customer Price Perception

In 2018 we worked on a 12 week project to help a major UK retailer with:

西藏快3-首页1) Insights on key value drivers (both relative importance to purchase and client performance vs market)

2) Insights on price perceptions, including overall price satisfaction, cross-market benchmarking (perception vs. actual), effect of bundling on purchase decision

西藏快3-首页Two main outcomes of the project:

1) Qualitative research through the focus groups - allowed the client to have a clear understanding of all customer value perception challenges and the role pricing and menu design plays within this

西藏快3-首页2) Quantitative research through online panels of 1500 people - allowed the client to have a detailed view on the customer pricing/value issues and an answer on potential menu design formats to take to in-market testing

Client

Specialisms involved

西藏快3-首页In 2018 we worked on a 12 week project to help a major UK retailer with:

西藏快3-首页1) Insights on key value drivers (both relative importance to purchase and client performance vs market)

2) Insights on price perceptions, including overall price satisfaction, cross-market benchmarking (perception vs. actual), effect of bundling on purchase decision

Two main outcomes of the project:

西藏快3-首页1) Qualitative research through the focus groups - allowed the client to have a clear understanding of all customer value perception challenges and the role pricing and menu design plays within this

西藏快3-首页2) Quantitative research through online panels of 1500 people - allowed the client to have a detailed view on the customer pricing/value issues and an answer on potential menu design formats to take to in-market testing

1. Recommendations for addressing value-perception issues

2. Recommendations for addressing price-perception issues, including forecasted impact on sales volumes

西藏快3-首页3. Two prototype menu boards to take to in-market testing

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